Sunday, June 8, 2008

Do you think buying something as simple as a domain name means that industry is free from scams? If you do think again, since everyday hundreds of people get milked out of their money thinking they are going to get a perfect domain name. Granted, fraudulent domain name companies haven't received as much press as 'work-at-home' companies or other businesses of that nature, but they are still just as deviant. The two main ways a domain name company goes about scamming its customers involves either selling the domain name at a ridiculously high price and/or not delivering the domain name as promised.

The typical price of a domain name ranges from being 0 dollars to around $35. However, if a domain name company is shady they could charge a price that is much higher. This fee could range from $300 to over $2,000. And, unlike legitimate web hosting companies that might charge such a fee, domain name companies of a shady vein do not offer other services such as web hosting or marketing assistance. Their sole sale is of the domain name.

The second way fraudulent domain name companies scam people is by not providing a domain name at all. This happens a lot with so-called 'free' domain names, but can also happen with paid ones of any price. The normal turnaround time for domain name forwarding ranges from 1 to 7 days. If this timeframe has passed and a customer has not received a domain name, they probably won't receive one.

What does a person do if they discovered they've been scammed? Well, if they fall for the first scam where they pay hundreds for a domain name, they may not be able to do much, if the company does indeed deliver the domain name. At most they could try to get a refund, but this is a long shot since companies that shady probably won't allow for such things.

On the other hand, if a domain name hasn't been delivered at all, a person can first file a complaint with the Internet Crime Center, (also known as IC3). This organization has a partnership with the FBI and the National White Collar Crime Center. So, if they think a domain name company has acted in a fraudulent manner, they could use these entities to help conduct criminal investigations against them.

Next, the jilted party needs to consider filing a complaint with the Better Business Bureau. Although this organization doesn't have as many legal/governmental ties as the Internet Crime Center, it still has a lot of power. This is because many people turn to the BBB before they decide to do business with a company. By filing a complaint with them, a person that has been scammed could protect others from undergoing these same difficulties.

Finally, there's the option of reporting the fraud to the credit card company or payment processor. If a credit card company determines fraud has occurred, webmasters will at least get their money back. If payment processors such as Paypal think fraud has occurred, they will proceed with freezing the account of the domain name company. When this happens they cannot do further business until they clear up the discrepancy.







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Friday, April 11, 2008

Bulk Domain Name Registration

Most Internet marketing gurus know the importance of using a domain name. However, only the experts use bulk domain names when marketing their website. How do things work if one is using bulk domain names? Basically, with the bulk domain name tactic, dozens maybe even hundreds of domain names point to one site. The practice is completely legal, (since ICANN places no limitations on how many domain names a person can register), and could even boost search engine listings. This is because search engine bots have more URLs they can find that relate to a particular website.

So, how can a person get started with bulk domain name registration? Well, if they have money, it's best if they go to a bulk domain name company. These are better than traditional domain name companies, because they are specially designed to help webmaster better manage their bulk domain name campaigns. With a bulk domain name company, webmasters can manage up to 10,000 domain names in just one account. This includes placing them in related groups, alphabetizing them or viewing which ones are going to expire first. An example of an excellent service offering these features is DomainNext.com.

If a person doesn't have money, they will need to consider other means of bulk domain name registration. For example, they could try to get maybe 100 or so domain names from domain name registrars charging just a dollar. This would mean the initial fees would be $100, which is an affordable amount for most people. They could also consider getting a series of free domain names. However, they must be aware that many free domain name providers will places ads on a site as well as contain an extension that is not traditional.

There may also be a limit to how many free domain names a person can register. Either way, webmasters may want to consider pointing free domain names to a second site that relates to whatever they are promoting. They can advertise the domain name to their main site. With this method they can take advantage of free bulk domain names without having to worry about bombarding their original site with advertisements.

It should be noted that if a person does not get free bulk domain names, they will have to pay renewal fees once their domain names expire. If a person got a number of bulk domain names they can handle, this may not be an issue. However, if it is, they can consider selling their domain names on domain name auction sites. They will lose the marketing advantage, but at least they will get an opportunity to save money.

In conclusion, bulk domain name registration can be a way for webmasters to help corner the Internet market. They can go about registering several paid domains and/or free domains. Regardless, they should also make sure that their site contains other elements that make for good Internet marketing. This includes being keyword-optimized and containing several inbound links. Without doing these things, bulk domain name registration in and of itself will only bring limited results.

Avoiding Trademark Infringement When Choosing a Domain Name

Many webmasters erroneously believe that just because their domain name registrar says a particular domain name is 'available' that it truly is. This is not necessarily so. Even if a domain name is physically available, it may not legally be open for use. Why? It's because there might already be a company that has the rights to the keywords used within the domain name.

If this happens yet the webmaster claims the domain name anyway, they are at risk of losing it through a domain name arbitration proceeding. They could even be charged with trademark/copyright infringement if things get really ugly. For this reason it's best to make sure the keywords used in a domain name aren't protected for someone else. This article will explain how webmasters can make such a determination.

First, webmasters need to check and see if their chosen domain name resembles any existing trademark that is on the books. They will want to do this before actually investing any money in the domain name. To search existing trademarks, webmasters can visit the website of the U.S. Patent and Trademark Office which is USPTO.gov. From here they can search a database that contains current trademarks as well as those that are pending.

If a domain name is similar to a registered or pending trademark, webmasters need to evaluate whether the domain name is still worth taking. Usually, if a site is not selling the same types of merchandise or services that the other business is selling and the trademark is not popular, a webmaster probably won't get into legal trouble if they decide to go on and register the domain name. To be completely sure, webmasters can run the domain name by a trademark attorney. It shouldn't cost too much for an hour consultation.

Of course, if a webmaster would prefer zero percent risk, they can simply try to think of another domain name. When they go about doing this, they need to be more generic and less creative in what they come up with. Using search engine keywords for a domain name is one such strategy. Webmasters can also look into using dictionary terms. If all else fails they can take a generic term and combine it with a term that is less likely to be taken, such as their first and last name.

Either way, once a suitable domain name has been chosen, webmasters should consider getting it trademarked themselves, especially if they are using it to help brand their business. With an official trademark, a webmaster has more legal power should another company try to take them to court. And since there's no shortage of domain name bullies, (companies that try to steal profitable domain names from smaller enterprises), a webmaster should use all legal avenues available to protect the rights of their business.

In conclusion, by checking whether or not a domain name has keywords that are part of a trademark, webmasters lessen the risk that they will have legal problems in the future. If there are problems, and a domain name arbitration proceeding does not rule in a webmaster's favor, they can turn to The Domain Name Rights Coalition.

All About Mobile Domain Names

When the Internet first came out it was restricted to a wired connection to a computer. Eventually technology improved, creating wireless Internet. At that point the Internet could be accessible through desktops, laptops and mobile devices without wiring. This means that the Internet was now portable. And as more mobile devices are getting created, consumers are exploring how to increase this portability. In fact, wireless Internet has gotten so popular with mobile devices, domain name companies have created a new extension. It's called .mobi.

.Mobi is the extension of choice for websites that are being formatted for cell phones, pdas and other mobile devices. It can be bought from most major domain name companies such as Godaddy or Network Solutions. As far as registering a .mobi domain name, one would go through the same type of procedure that is associated with traditional domain names. This involves first choosing a .mobi domain name and seeing if it is available.

If it is not available, the domain name company will offer suggestions on what a person can use. Either way, the customer will be given another chance to select another .mobi domain name. Once they get one that is not taken, they can proceed to purchase it. The contract will last one to two years, depending on what they agreed upon with the domain name company. When the contract is up, a person will have to renew their .mobi domain name if they want to continue to keep it.

So, why would a webmaster decide to invest in a domain name that is restricted to mobile devices? Well, it's mainly because they get an opportunity to center in on a market that is relatively new. Since most webmasters or companies are trying to take advantage of the .coms or the .nets, the .mobi has become somewhat forgotten. This means that it is prime for search engine keywords that would normally not be available for traditional domain names. It can also allow a webmaster a branding opportunity for their company.

However, since a .mobi domain name means a webmaster is creating a website specially designed for a mobile phone, it cannot have the types of frills that it could have if it was being promoted on a computer. Good mobile websites need to be mostly textual with very limited number of pics, (if any). Granted, plain text is not fancy, but it doesn't require much loading time. Mobile phone sites should also not be very large nor should they be created with frames or other more complicated layouts.

A webmaster may also want to consider trying to divert the mobile website visitor to a regular website. One way this can be done is by advertising the domain name that is associated with a traditional website. But it must be made clear that the site will only display appropriately on regular computers. Another option is trying to capture the person's email address by offering them something free, such as an e-book or low-cost merchandise.

When they sign up to the email subscription, their first newsletter could advertise the traditional website a webmaster wants promoted. By doing either of these options, webmasters can still take advantage of pay-per-clicks or affiliate programs, revenue generators which may not be promoted on .mobi websites due to viewing limitations with banner or text ads.